Former student James Wiles visited us today to talk about his work as a creative director of Social Media and viral video.
James Graduated in 2015. He went travelling after graduation and then started looking for work in the Film and TV industries. His first job about a year after graduating was as a freelancer in multi-cam video production. He found this work to be unreliable and a constant struggle and began to wonder if he should consider a different line of work completely. Then he saw an internship at a company making viral videos for the web. He applied and started working for the Viral Threads channel of Jungle Creations in London.
From there he went to their Twisted channel as a creative director and then moved to Birmingham to work for On The Tools.
James’ talk was a fascinating insight into the social media production industry and the huge opportunities it offers to students.
There are hundreds of companies in the industry all employing full time, permanent staff to work in their video production departments. They also offer regular internships and training positions.
To get a sense of the scale of this he directed us to these statistics on Tubular Labs – notice the monthly viewing figures in Billions for the top companies…
Caption videos. Generally this is Filler but still attracts huge viewing figures. (Often 20,000,000+)
For example, one made by James was the 5kg nugget challenge made for Viral Threads, which also took off on Lad bible with 40m views.
News footage as short video. The work also involves serious content. E.g. Syrian chemical attacks.
All of this requires sophisticated professional writing for structure and captions, as well as quick creative decisions.
Top down video Mostly comprised of static overhead shots of processes. This could be cooking, making, unboxing etc.
Eg.Twisted Kitchen – supersize big mac ring. And game of thrones cocktails.
UGC Shot to look like User Generated Content
ALWAYS – first 3 seconds relatable and sharable. End with CTO (Check This Out)
There are hundreds of companies making this work (see the Tubular Labs list) each employs a staff of permanent full time creatives to make the video content.
Work 9-5 mostly. Permanent contract, good salary and lots of chances to progress and develop.
Making at least 3 videos a day. Some days that’s 7 +, others just 1 depending on the nature of the content.
Can be very varied, working on lots of different projects in various locations all the time.